Build a high-completion lead quiz with Typeform
A small goal: use fewer than 8 questions to qualify pain, budget, fit, and next-step intent.
Best use case
Use this when your landing page, content, or consulting offer needs a polished qualification flow.
Completion
Higher
Less form fatigue
Lead tiers
3
Low, follow-up, high priority
Next step
1 CTA
Booking, upload, or checklist
Quiz blueprint
Each question should collect one decision signal and route the user to one clear next step.
Role filter
Confirm the target audience.
Current pain
Make the user pick the strongest pain.
Current workaround
Reveal alternatives and dissatisfaction.
Urgency
Separate research from active buying.
Budget range
Check whether sales follow-up is worth it.
Contact
Collect it at the end to reduce friction.
Build it in 30 minutes
Choose the result promise
End with a diagnosis, checklist, or booking CTA.
Write 6-8 questions
Use multiple choice and rating questions first.
Set branching
Route high-intent users to booking and low-intent users to a resource.
Add UTM fields
Compare Reddit, SEO, newsletter, and community traffic.
Copy-ready intro text
Intro
Answer 6-8 questions and I will check whether your case fits an AI automation or consulting pilot.
Final screen
After submission, you will get a suggested next action. If the fit is strong, I may invite you to a pilot interview.
How to read the result
Continue
Completion is above 35%, high-intent leads exceed 10%, and users book calls.
Improve questions
Traffic arrives but completion is low. Remove low-value long-text questions.
Pause the funnel
People complete it but nobody books or leaves valid contact details.
Connect it to the action plan
Step 1
Use Typeform after the landing page.
Step 2
Segment leads from answers.
Step 3
Route strong leads to booking.
Step 4
Use lead quality to refine the offer.
Build a high-completion lead quiz with Typeform
This tutorial helps with the current action and does not promise income.